Scott Chandler
Scott Chandler is a digital growth strategist with nearly two decades of experience in search marketing, analytics, and marketing technology. He helps organizations improve visibility, measure performance, and build scalable systems that support business growth. Scott also writes about SEO, SEM, analytics, dashboard development, and AWS-based solutions, sharing practical insights on data-driven marketing and technology.
Posts by Scott
Is FAQ Schema Still Valuable for SEO?
FAQ schema remains a valuable SEO tool by enhancing search engine understanding of content, despite evolving digital landscapes and changes...
B2B SaaS Schema in 2026: What Actually Matters (and What Most Teams Overcomplicate)
Most B2B SaaS schema is a mix of useful types and noise. Here's what to keep, what to remove, and how AI Overviews changed the calculus.
Tracking SEO Performance Across Multiple Domains: The Right Way to Set Up GSC + GA4
Multi-domain companies (.com + .ca + regional sites) routinely set up GSC and GA4 wrong. Here's the right architecture and what it changes f...
Keyword Cannibalization: When to Consolidate, When to Internal-Link, When to Leave It Alone
Not all cannibalization needs a 301. The decision framework hinges on whether the conflicting pages are the same type or different. Here's h...
Beyond Keyword Volume: Why Position 3 vs. 7 Matters More Than You Think
A keyword at position 3 with 1,000 monthly searches outperforms a keyword at position 7 with 4,000. Most teams prioritize the wrong way. Her...
Content Decay: Why Your Best-Performing Pages Are Losing Traffic (And How to Fix It)
Content decay is the silent killer of organic traffic. Here's the diagnostic framework — and the three flavors of decay you need to fix diff...
What the "&num=100" Parameter Means in Google Search (and Why It Shook Up GSC Metrics)
What the &num=100 Parameter Means in Google Search (and Why It Shook Up GSC Metrics) Introduction In mid-September 2025, many […]